Fletchers Group's vision is to be the best fresh and frozen morning goods supplier in the UK.
While Fletchers Group operates a devolved structure for each business unit – with Fletchers, Kara, LDB and Grain D’Or responsible for their own individual strategy – the same core values of customer service, product quality and innovation apply across the whole of the Fletchers Group.
The UK retail bakery market is estimated at £2.7billion, with two thirds of the market dominated by Bread products, and a third Morning Goods. A reverse trend is true in the foodservice bakery market – valued at £1billion – with Morning Goods accounting for a two-third share.
Thanks to its dual role serving both retail and foodservice customers, Fletchers Group is well-positioned in terms of strengthening its foothold on the UK marketplace as a result.
The Group is looking to excel as an own label supplier in the retail sector, but also aims to develop Kara Foodservice to become the trade brand of choice in wholesale bakery for foodservice customers.
Fletchers Group takes pride in the strong relationships it has established with major retailers and shares a number of key business goals across its four business units including providing excellent customer service, sector-leading technical standards and recruiting, retaining and developing the best people.