Fletchers Group’s devolved structure is a key part of the company’s strategy and ensures decisions are made at the right level by those closest to the market, customers and the manufacturing process, offering a clear competitive advantage.
Based on the company’s existing channels of retail and foodservice, Fletchers Group has very ambitious growth plans. The Foodservice channel will deliver the majority of this growth through own-label customer development and through the Kara Foodservice brand. The Group aims to become the trade brand of choice in the wholesale sector, by showcasing the Kara Foodservice brand’s new product development and launching new products into the marketplace to achieve maximum coverage.
Fletchers Group’s Foodservice business is one of the largest in the bakery sector and the company is building upon this already substantial base.
Growth in Fletchers Group’s own-label business in the retail channel will come from developing and enhancing long-lasting relationships with its customers by fulfilling their needs, as well as the needs of the consumer.
Investing in Fletchers Group’s plans is essential to delivering the company’s strategy.
Plant and equipment will be purchased to increase capacity, deliver innovation and improve efficiencies and in addition to this, acquisitions will be sought where there are clear benefits in terms of improving the company’s cost base or increasing its manufacturing capability.